Advertising | Business Post

Advertising regulator will start using AI to monitor Irish influencers

The measure is in response to a growing lack of trust in social media marketing ads

Dublin arm of Connelly Partners eyes expansion into tourism and healthcare as client portfolio grows

Combined business of creative agency and Zoo Digital, which it acquired in 2021, grew by 27 per cent last year

Willie O’Reilly: Crunch time for media spend in an uncertain world

It’s all about quarter four for media businesses as more than two-thirds of annual profits crystallises then but it’s a nervous time for everybody

Media & Marketing

Irish marketers show marked reluctance to enter Zuckerberg’s Metaverse

A new survey shows that more than 70 per cent of Irish marketers have no strategy in place to attract new clients through the mixed reality universe. Are they in danger of missing out?

Willie O’Reilly: Dromoland pays a pretty penny for its close-up on Sky Sports

The Clare castle and golf course will feature on the channel’s coverage of the KPMG Irish Women’s Golf Open, in yet another instance of the blurring of commercial and independent coverage on TV

Advertising watchdog to use AI to monitor influencers’ compliance on social media

Tool developed by Dutch advertising authorities to be trialled in Ireland

Cryptocurrency ad campaign could be thrown off the bus

ASAI confirms it is looking into complaints about a Dublin Bus advertising campaign for the ‘meme-coin’

Willie O’Reilly: Iniesta’s schoolboy error could cost him dearly

The former Barcelona playmaker is in hot water after he endorsed a cryptocurrency platform on Twitter without disclosing that he had been paid to do so

Claim that goods on craft fair website were Irish made was ‘misleading’

Advertising Standards Authority upholds complaint against Gifted from Ireland

Willie O’Reilly: Blockchain could be a blessing for online advertisers and consumers

‘Programmatic’ advertising is not very advanced, which is why your phone is bombarded with ads in Spanish when on holiday, but help may be on the way

Willie O’Reilly: Our admakers have risen to the Covid-19 challenge

When we look back at the TV adverts we saw during the pandemic, the dominant themes emphasised consumer safety and plenty of empathy – and that was how it should be

Willie O’Reilly: Continue to evolve, or get left behind, in the new digital ecosphere

A recent report makes it clear that those brands and marketers who fail to embrace fresh ideas in a rapidly changing environment will have a tough time of it

Vodafone in advertising sector first as it tells story of childhood from two sides

The company’s latest ads, which were overseen remotely from Sydney, use dual perspective in a new departure for the advertising sector

BoI launches campaign to highlight online fraud

New ads featuring TV presenter Baz Ashmawy aim to educate consumers about risks after a sharp rise in scam emails, texts and calls

MiWadi campaign fortifies message about added vitamins

The Irish squash brand is targeting health-conscious consumers with its new Let There Be Fruit campaign

Making It Work: Online ad tech firm targets €2m funding to create global offices

Dublin-based marketing solutions company GladCloud, which counts Diageo among its clients, helps brands provide targeted local advertising

James McDermott: Making promises you can’t keep can come back to haunt you

The carbolic smoke ball, it was claimed in a previous pandemic, would prevent influenza, but when Elizabeth Carlill caught the flu after using it, she successfully sued its inventor in an action that has become a contract case law classic

Marketing matters: New campaign rebrands Visa as more than a credit card company

The Meet Visa ads focus on the role that the company intends to play in the future of digital commerce and digital-only currencies

Television now the natural choice for Glenisk to give people a taste of brand’s double benefit

The organic yogurt brand has launched its first TV campaign since 2011 with a focus on the environmental qualities of the products

Sound idea helps Rothco scoop Cannes award

A creative director’s chat with his sibling about speech therapy resulted in the Dublin ad agency claiming the top prize at the 2021 Cannes Lions Festival of Creativity