Media Risk of advertising on X higher after Musk antisemitism furore, top agency warns Irish clientsGroupM is telling clients the platform is a riskier place to advertise as top brands like Apple, IBM and Disney pause campaigns
Big Read Irish advertisers warm to putting climate at centre of their messageSenior figures admit that the industry has to take some responsibility for the environmental crisis – but it is now ready to be part of the solution
Media Digital ad firm S4 Capital cuts jobs, warns over full year outlookExecutive chairman Martin Sorrell said the figures reflect ‘clients’ caution’ around spending, particularly on large projects
Media & Marketing Ad giant WPP says weaker spending by US tech firms will dampen growthThe firm said it expects like-for-like revenue growth of 1.5 to 3 per cent for the year
Opinion Anton Savage: New Bic campaign rolls naughty innuendo into something meme-worthyA Snoop Dogg and Martha Stewart campaign for Bic lighters has sparked a new conversation about brand relevance
Companies Complaints of ‘misleading’ advertising taken against Ryanair, Tesco upheld - ASAI7 of 10 complaints investigated by the advertising regulator were upheld, with one further case upheld in part
Gambling Boylesports breaches gambling ad ban during FA Cup finalThe Irish bookmaking firm bought a number of ads during last Saturday’s Premier Sports broadcast despite signing up to a ‘whistle to whistle’ ban
Marketing 14 ‘young lions’ chosen to represent Ireland at global advertising competition The Institute of Advertising Practitioners in Ireland has chosen young people to travel to Cannes this summer for the ‘Oscars of advertising’
Media Advertising regulator will start using AI to monitor Irish influencersThe measure is in response to a growing lack of trust in social media marketing ads
Companies Dublin arm of Connelly Partners eyes expansion into tourism and healthcare as client portfolio grows Combined business of creative agency and Zoo Digital, which it acquired in 2021, grew by 27 per cent last year
Media Willie O’Reilly: Crunch time for media spend in an uncertain world It’s all about quarter four for media businesses as more than two-thirds of annual profits crystallises then but it’s a nervous time for everybody
Media & Marketing Irish marketers show marked reluctance to enter Zuckerberg’s Metaverse A new survey shows that more than 70 per cent of Irish marketers have no strategy in place to attract new clients through the mixed reality universe. Are they in danger of missing out?
Media Willie O’Reilly: Dromoland pays a pretty penny for its close-up on Sky SportsThe Clare castle and golf course will feature on the channel’s coverage of the KPMG Irish Women’s Golf Open, in yet another instance of the blurring of commercial and independent coverage on TV
Advertising watchdog to use AI to monitor influencers’ compliance on social media Tool developed by Dutch advertising authorities to be trialled in Ireland
Cryptocurrency ad campaign could be thrown off the busASAI confirms it is looking into complaints about a Dublin Bus advertising campaign for the ‘meme-coin’
Willie O’Reilly: Iniesta’s schoolboy error could cost him dearlyThe former Barcelona playmaker is in hot water after he endorsed a cryptocurrency platform on Twitter without disclosing that he had been paid to do so
Claim that goods on craft fair website were Irish made was ‘misleading’ Advertising Standards Authority upholds complaint against Gifted from Ireland
Willie O’Reilly: Blockchain could be a blessing for online advertisers and consumers‘Programmatic’ advertising is not very advanced, which is why your phone is bombarded with ads in Spanish when on holiday, but help may be on the way
Willie O’Reilly: Our admakers have risen to the Covid-19 challengeWhen we look back at the TV adverts we saw during the pandemic, the dominant themes emphasised consumer safety and plenty of empathy – and that was how it should be
Willie O’Reilly: Continue to evolve, or get left behind, in the new digital ecosphereA recent report makes it clear that those brands and marketers who fail to embrace fresh ideas in a rapidly changing environment will have a tough time of it
