Risk of advertising on X higher after Musk antisemitism furore, top agency warns Irish clients
GroupM is telling clients the platform is a riskier place to advertise as top brands like Apple, IBM and Disney pause campaigns
GroupM, one of the world’s biggest media ad agencies, has warned clients in Ireland and elsewhere that X is becoming a riskier place to advertise after Elon Musk endorsed an antisemitic conspiracy theory this month.
The WPP-owned company, which operates on behalf of more than 300 clients in Ireland, is telling clients that the risk of advertising on X is higher than before, sources have told the Business Post.
GroupM has more than 200 staff ...