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Irish advertisers warm to putting climate at centre of their message

Senior figures admit that the industry has to take some responsibility for the environmental crisis – but it is now ready to be part of the solution

Abi Moran, CEO of Folk Wunderman Thompson: ‘As an industry, as a whole, because we drive people to consume, we do have more of a responsibility than other industries to do more’. Picture: Fergal Phillips

Irish advertisers have made a decision: when it comes to climate change, they’re going to start saying the quiet part out loud.

Senior figures in the industry are increasingly of the view – and are willing to say publicly – that theirs is an industry that has to take some responsibility for the environmental crisis, and that it needs to change. The question is: how, and how much?

“As an industry, as a whole, because ...