Big Read
Irish advertisers warm to putting climate at centre of their message
Senior figures admit that the industry has to take some responsibility for the environmental crisis – but it is now ready to be part of the solution
Irish advertisers have made a decision: when it comes to climate change, they’re going to start saying the quiet part out loud.
Senior figures in the industry are increasingly of the view – and are willing to say publicly – that theirs is an industry that has to take some responsibility for the environmental crisis, and that it needs to change. The question is: how, and how much?
“As an industry, as a whole, because ...