Media & Marketing

Irish marketers show marked reluctance to enter Zuckerberg’s Metaverse

A new survey shows that more than 70 per cent of Irish marketers have no strategy in place to attract new clients through the mixed reality universe. Are they in danger of missing out?

The Metaverse: 70 per cent of marketers believe they will eventually step into the virtual landscape

It has altered the name and transformed the direction of one of the biggest companies in the world, but the Metaverse has yet to win favour among Ireland’s marketers, with a new survey showing a “clear lack of confidence” in the industry when it comes to advertising in the virtual world much loved by Mark Zuckerberg.

The results of the survey, commissioned by Oliver Ireland, the advertising and marketing agency, and conducted by Red C ...