Media & Marketing | Business Post

Dublin GAA can match AIG’s millions with a new sponsor, according to experts

Fruitful ten-year partnership worth a reported €800,000 a year due to finish at end of this year

St Patrick’s Festival should be ‘more self-sufficient’, says chief

New chief executive Richard Tierney is looking for commercial partnership opportunities for the festival – but ‘it’s about adding entertainment value, not just putting a logo everywhere’

Media & Marketing

Why one of the world’s biggest biotech firms is investing in Dún Laoghaire GAA

Amgen has recently been announced as the sponsor for Cuala GAA. Olive Casey, its HR director, explains why the company has decided to go local

Media & Marketing

Route to success: How CIE Tours is wooing new hearts in America

One of Ireland’s oldest tour companies is primarily located in the US, where its customer base is becoming ever more eclectic, its chief executive Elizabeth Crabill tells Emmet Ryan

Media & Marketing

Irish marketers show marked reluctance to enter Zuckerberg’s Metaverse

A new survey shows that more than 70 per cent of Irish marketers have no strategy in place to attract new clients through the mixed reality universe. Are they in danger of missing out?

Media & Marketing

Sky’s screening process gives rise to the first full-service dishless television

Sky Glass, a TV preloaded with Sky’s entertainment package, has arrived with a €4.5m marketing campaign to promote it. Sky Ireland’s chief commercial officer Orlaith Ryan is confident Glass can make an impact here

The strongest link: How LinkedIn is becoming news

The careers platform is using an editorial team of 200 professional journalists to build stories that both promote and engage users

Irish Distillers set to launch members’ club in Britain

The Midleton Barrel Club is aimed at attracting new customers and making existing ones more loyal

The Big Interview

‘The Tenth Man has a dotted line to Paddy Power. I’m trying to distil that spirit’ – Ken Robertson

In a past life, the chief executive of the branding and content agency was ‘head of mischief’ at Paddy Power. Now, in his new calling, he plans to have boots on the ground in the US by the end of the year

Media & Marketing

Roll out the Barrel Club: How one whiskey distillery is turning imbibers into subscribers

Midleton has had great success with the club, which offers access to exclusive whiskeys, with 70 per cent of original members renewing for a second year

Stream to survive: The sports seeking to emulate F1’s Netflix coup and the risks for those that don’t

From Formula 1 to the Premier League to the PGA Tour, the brains behind top-level sport are seeking out new ways to reach even more viewers, with a slew of fly-on-the-wall docuseries about household names and sporting institutions leading the way

Game on as Orb Media aims to combat scrolling fatigue with virtual shopping

The ecommerce start-up, which uses an immersive platform to keep customers engaged with retail sites for longer, is aiming to raise €1 million to grow its offering

Marketing agency hopes to prompt Google rethink on negative images of the Irish

Working with Epic, the Irish emigration museum, on perceptions of Irishness, the Public House was shocked by Google’s portrayal of the Irish as fighting, drinking and potato eating and wants to set the record straight

Ireland’s entertainment and media industry set to be worth €6bn by 2026

Nation’s lower-than-average growth in video gaming, internet advertising and e-sports will be offset by major growth in domestic cinema

Irish households spent €211m on streaming services like Netflix and Disney+ in 2020

Video streaming services was the largest category of spending within the €896 million spent on digital services that year

FT editor warns of danger of media ‘sensationalising’ women in business

Gillian Tett says when women in male-dominated fields are given all of the press coverage, they receive more praise but also more criticism

News fatigue leaves an enduring mark after two years of Covid

The revealing statistic is thought to have its roots in two long years of pandemic fatigue, while the phenomenon is not exclusive to Ireland

Rethink Ireland seeks ‘risk capital’ for youth mental health services

Deirdre Mortell, chief executive of the non-profit, says there is a difference between what philanthropic money and government money can do

Buymie green ‘spider’ ad spins affecting tale highlighting a personal touch

The campaign is a ‘significant milestone’ for the online grocery delivery service, which delivers to one in eight Dublin households

Ireland’s best young creatives work against the clock for very good cause

More than 100 teams of young professionals took just 48 hours to produce a campaign for three charities as part of the Cannes Young Lions competition