Media & Marketing
Sky’s screening process gives rise to the first full-service dishless television
Sky Glass, a TV preloaded with Sky’s entertainment package, has arrived with a €4.5m marketing campaign to promote it. Sky Ireland’s chief commercial officer Orlaith Ryan is confident Glass can make an impact here
Orlaith Ryan doesn’t seem the gambling type, but she and her team at Sky Ireland are making a big bet that Sky Glass, the first dishless product offering full Sky services, can make an impact in Ireland.
Glass, which is a TV preloaded with Sky’s entertainment package, launched at the end of August. The multimedia giant has promised to invest in the biggest marketing campaign ever in Ireland, which would mean a spend of at ...
