Sport
Stream to survive: The sports seeking to emulate F1’s Netflix coup and the risks for those that don’t
From Formula 1 to the Premier League to the PGA Tour, the brains behind top-level sport are seeking out new ways to reach even more viewers, with a slew of fly-on-the-wall docuseries about household names and sporting institutions leading the way
Max Verstappen filled his lungs and screamed into the Abu Dhabi night sky. “Yes! Yes! Oh my God!” the Dutchman bellowed from the cockpit of his Red Bull Formula 1 car, his cry almost drowned out by the deafening roar of the machine hurtling around the track beneath him.
As his car’s turbocharged V6 engine propelled the 24-year-old past the finish line and into the history books of motorsport, Red Bull’s team of mechanics, engineers, ...