The Big Interview
‘The Tenth Man has a dotted line to Paddy Power. I’m trying to distil that spirit’ – Ken Robertson
In a past life, the chief executive of the branding and content agency was ‘head of mischief’ at Paddy Power. Now, in his new calling, he plans to have boots on the ground in the US by the end of the year
In brief
Name and role: Ken Robertson, chief executive, The Tenth Man
Age: 50
Lives: Santry, Dublin
Family: wife Laura and four children, Aidan, Moya, Eoghan and Niamh
My working day: “Try to keep it 8am-5pm, mostly office if not on shoots.”
My perfect weekend: “Family outing during the day. Get the kids to bed, crack open a nice bottle of red and leave the rest to Netflix.”
Early bird or night owl: “Definitely early ...
