Dublin GAA can match AIG’s millions with a new sponsor, according to experts

Fruitful ten-year partnership worth a reported €800,000 a year due to finish at end of this year

Ciarán Kilkenny of Dublin in action against Brian Ó Beaglaíoch of Kerry in the 2022 All-Ireland semi-final at Croke Park: AIG has announced that its ten-year sponsorship with Dublin GAA will end this year. Picture: Sportsfile

Dublin GAA should expect to secure sponsorship at least matching the reported €800,000 per year it gets from AIG when that deal expires at the end of the year, according to sports sponsorship experts.

Last week, AIG announced it was ending the partnership, which began in 2013 and involved the insurance giant sponsoring Dublin’s county teams across camogie, hurling and men’s and ladies football.

AIG replaced Vodafone in 2013 as Dublin GAA’s main financial backer ...