Social Media

‘It’s LinkedIn season’: advertisers fleeing X turn to LinkedIn, driving ad costs up

As big brands increasingly seek to relocate funding from Elon Musk’s X, LinkedIn is reportedly experiencing a surge in advertiser interest

LinkedIn’s advertising cost is determined by an online auction system that facilitates competitive bidding, meaning advertisers must compete with other advertisers who want to reach a similar target audience. Picture: Getty

LinkedIn is benefiting from the advertising exodus from Elon Musk’s X, with higher demand driving up digital ad space prices, according to reports.

As reported by the Financial Times, industry insiders are of the belief that prices for LinkedIn adverts were rising amid a surge of interest from advertisers as big brand increasingly seek to relocate funding from X - which has found itself at the centre of numerous controversies over the past year.

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