Print advertising woes to continue into New Year as digital media booms

Group M predicts further suffering for print and TV advertising, despite forecasting overall market growth

Newspaper advertising will decline 4.6 per cent to €87.3 million, the agency has said, decreasing its market share to 6.6 per cent. Picture: Getty

Print advertising in Ireland is expected to take further hits in the year ahead as digital marketing is set to increase its market share to 59 per cent, according to forecasts by GroupM Ireland.

The global media investment management firm is predicting that the Irish advertising market will grow by 3.2 per cent next year to surpass €1.3 billion after a strong 2023. However, as reported by the Irish Times is expecting that print advertising ...