Boylesports breaches gambling ad ban during FA Cup final

The Irish bookmaking firm bought a number of ads during last Saturday’s Premier Sports broadcast despite signing up to a ‘whistle to whistle’ ban

Public health experts have warned that the high level of advertising around live sports was “normalising” gambling and linking it to the enjoyment of sport. Picture: Getty Images

Ireland’s largest independent betting company Boylesports breached an industry-wide ban on gambling advertising during the broadcast of last Saturday’s FA Cup final.

The firm bought half time spots during Premier Sports coverage of one the most watched matches of the year despite signing up to a code of conduct which states that no ads would be permitted for the five minutes before or five minutes after pre-watershed live sports

When announcing the ban which came ...