Media

Advertising regulator will start using AI to monitor Irish influencers

The measure is in response to a growing lack of trust in social media marketing ads

The Advertising Standards Authority for Ireland said it wants influencers to be aware of their obligations. Picture: Getty

The agency in charge of regulating Ireland’s advertising industry will start using artificial intelligence (AI) to check if online influencers are marketing products honestly, amid rising concern over fake ads on social media.

The Advertising Standards Authority for Ireland (ASAI), which is an industry-funded group designed to self-regulate the industry, this morning said it was planning to increase its oversight of social media marketing amid a growing lack of trust in influencer ads among the ...