Media

Willie O’Reilly: Crunch time for media spend in an uncertain world

It’s all about quarter four for media businesses as more than two-thirds of annual profits crystallises then but it’s a nervous time for everybody

Ups and downs of business: October, November and December are three very important months for media and their commercial teams

We are now in what business people love to call Q4, the fourth quarter of the calendar year. The months of October, November and December are three very important months for media and their commercial teams. It’s the time of year when advertisers ramp up their commercial messages as they chase the consumer Christmas spend. The commercial teams’ single objective is to land that spend in their paper, their broadcast or their digital outlet.

For ...