Sports Sponsorship Media: Sponsorship now about more than just the ‘spondulicks’ for sports starsTop-tier athletes Kellie Harrington and Ellen Keane embody an increasing trend of sports stars demanding those they partner with should meet certain ethical and social standards
Esports Recent deals indicate esports coming of age in IrelandMunster Rugby has partnered with real-world F1 competitor Williams Racing and Currys, while Dublin-based Wylde has found a co-owner and ambassador in sprinting legend Usain Bolt
Social media platform shows firms how to take the decisive next StepJoanna Mulkeen of One Step Closer explains how the social engagement platform is aiming to establish itself as ‘the default option for brands to tell their sustainability story’
Media: Why one creative agency says no to working with for-profit businesses Niall Cowley’s agency We The People works only with non-profit and public sector organisations devoted to social and environmental good, and its turnover has grown eightfold in the past two years
This Working Life: Beware of the cultural gaps when entering new online marketsSetting up a website in a new country involves a lot more than just using a new language, there are subtle cultural and economic differences to take into account too
Necessity the mother of invention for Crown CreativeThe Belfast-based design and marketing firm pivoted during lockdown to incubating pandemic-friendly food pop-ups
Laya puts its heart into a new €3.5m health campaignThe insurance company is seeking to attract new customers with an advertising campaign that emphasises preventative screening and digital health services
Willie O’Reilly: Blockchain could be a blessing for online advertisers and consumers‘Programmatic’ advertising is not very advanced, which is why your phone is bombarded with ads in Spanish when on holiday, but help may be on the way
Small is beautiful in Deep River Rock’s new eco-aware campaignShane McQuaid, the company’s marketing manager, acknowledges the difficulty inherent in a bottled water company pushing a message of sustainability
Body Shop and Dove launch campaign to save ban on animal testingThe beauty brands have joined animal rights groups to roll out an artist-designed initiative to fight the possible return of the testing of cosmetic products on animals in the EU
Marketing institute links up with Berkeley for ’unique’ leadership skills programmeThe six-month course will combine ’consumer-centric marketing with data-driven business and agile leadership’, according to MII chief executive David Field
B2B marketers hit by pandemic budget cuts, survey findsResearch by Squaredot has found most marketers do not feel they have enough resources, despite businesses relying more on marketing departments since Covid-19
It’s the thought that counts for &Open’s corporate giftsThe Irish gifting start-up has its roots in an incident which happened when founder Jonathan Legge and his wife hosted a Spanish family on Airbnb
EU challenges TikTok over marketing tactics for childrenIrish MEP Deirdre Clune said the Chinese social media company’s alleged consumer rights breaches were ‘completely unacceptable’
Tech View: The cookie finally crumbles as Google calls a haltGoogle is getting rid of third-party cookies in a move that highlights the need for a complete rethink on online advertising