Marketing | Business Post

Dublin-based marketing agency to expand into US later this year

The Tenth Man plans to create 60 jobs by end of 2023, bringing total workforce to 100

Gloomy outlook for consumer confidence, says new RedC research

The quarterly Consumer Mood Monitor has found that Irish people are deeply concerned about rocketing prices in all sectors of industry

American football’s big day out might kick off the Irish game

The Shamrock Bowl, the sport’s biggest annual event on Irish soil, takes place next Sunday – and American Football Ireland is hoping it will spark a new love of the game here

Marketing agency hopes to prompt Google rethink on negative images of the Irish

Working with Epic, the Irish emigration museum, on perceptions of Irishness, the Public House was shocked by Google’s portrayal of the Irish as fighting, drinking and potato eating and wants to set the record straight

RTÉ in sponsorship drought as A-list radio and TV programmes up for grabs

Clare Byrne, Joe Duffy and Brendan O’Connor’s radio shows and the 2022 Fifa World Cup are among those still without deals

Indie List generates almost €2.6m for freelance workers

The new platform matches people skilled in marketing, communications or digital with companies looking for services often on short-term basis

Sports Sponsorship

Media: Sponsorship now about more than just the ‘spondulicks’ for sports stars

Top-tier athletes Kellie Harrington and Ellen Keane embody an increasing trend of sports stars demanding those they partner with should meet certain ethical and social standards

Recent deals indicate esports coming of age in Ireland

Munster Rugby has partnered with real-world F1 competitor Williams Racing and Currys, while Dublin-based Wylde has found a co-owner and ambassador in sprinting legend Usain Bolt

Social media platform shows firms how to take the decisive next Step

Joanna Mulkeen of One Step Closer explains how the social engagement platform is aiming to establish itself as ‘the default option for brands to tell their sustainability story’

Media: Why one creative agency says no to working with for-profit businesses

Niall Cowley’s agency We The People works only with non-profit and public sector organisations devoted to social and environmental good, and its turnover has grown eightfold in the past two years

This Working Life: Beware of the cultural gaps when entering new online markets

Setting up a website in a new country involves a lot more than just using a new language, there are subtle cultural and economic differences to take into account too

Necessity the mother of invention for Crown Creative

The Belfast-based design and marketing firm pivoted during lockdown to incubating pandemic-friendly food pop-ups

Laya puts its heart into a new €3.5m health campaign

The insurance company is seeking to attract new customers with an advertising campaign that emphasises preventative screening and digital health services

Willie O’Reilly: Blockchain could be a blessing for online advertisers and consumers

‘Programmatic’ advertising is not very advanced, which is why your phone is bombarded with ads in Spanish when on holiday, but help may be on the way

Small is beautiful in Deep River Rock’s new eco-aware campaign

Shane McQuaid, the company’s marketing manager, acknowledges the difficulty inherent in a bottled water company pushing a message of sustainability

Body Shop and Dove launch campaign to save ban on animal testing

The beauty brands have joined animal rights groups to roll out an artist-designed initiative to fight the possible return of the testing of cosmetic products on animals in the EU

Marketing institute links up with Berkeley for ’unique’ leadership skills programme

The six-month course will combine ’consumer-centric marketing with data-driven business and agile leadership’, according to MII chief executive David Field

B2B marketers hit by pandemic budget cuts, survey finds

Research by Squaredot has found most marketers do not feel they have enough resources, despite businesses relying more on marketing departments since Covid-19

It’s the thought that counts for &Open’s corporate gifts

The Irish gifting start-up has its roots in an incident which happened when founder Jonathan Legge and his wife hosted a Spanish family on Airbnb

EU challenges TikTok over marketing tactics for children

Irish MEP Deirdre Clune said the Chinese social media company’s alleged consumer rights breaches were ‘completely unacceptable’