Marketing | Business Post

Anton Savage: New Bic campaign rolls naughty innuendo into something meme-worthy

A Snoop Dogg and Martha Stewart campaign for Bic lighters has sparked a new conversation about brand relevance

Consulting firm BearingPoint expands sponsorship with Leinster Rugby

BearingPoint will also expand its sponsorship to support the women’s game

Dublin ad firm In the Company of Huskies acquired by global marketing group Stagwell

The Dublin firm will become part of Forsman & Bodenfors, a Swedish-founded creative collective, and be rebranded as F&B Huskies

We’re hiring: The Business Post is seeking a chief sub-editor

The successful candidate will be able to make clear journalistic choices that will bring content to the Business Post Group’s readers in a timely and relevant way

Anton Savage: Soul-searching for beer giant after Kid Rock fires up anti-trans Bud drinkers

Budweiser’s parent company AB InBev lost $6m after it misjudged its core market of irritable white American men, but is this a market that it actually wants?

We’re hiring: The Business Post is seeking a senior business reporter

The successful candidate will produce news, features and analysis for the Business Post’s curious, savvy and engaged readers throughout the week

14 ‘young lions’ chosen to represent Ireland at global advertising competition

The Institute of Advertising Practitioners in Ireland has chosen young people to travel to Cannes this summer for the ‘Oscars of advertising’

Dublin arm of Connelly Partners eyes expansion into tourism and healthcare as client portfolio grows

Combined business of creative agency and Zoo Digital, which it acquired in 2021, grew by 27 per cent last year

We’re hiring: The Business Post is seeking a head of marketing

The successful candidate will play a key part in the brand’s digital transformation, implementing an organisation-wide marketing and e-commerce strategy to drive business growth and digital customer acquisition.

Free Now ends sponsorship of Tommy Tiernan show over offensive joke

The company said it was disappointed with the comedian’s comments ‘regarding taxi drivers’ which one audience member described as racist

Advertising regulator testing AI to help deal with complaints

Irish watchdogs suggested the technology could be used to cut down on misleading advertising from influencers

Money means medals, yes – but it also means ‘value alignment’

For Olympians, receiving state funding means athletes can afford to wait to choose commercial sponsors that truly share their values – which benefits both parties

Dublin-based marketing agency to expand into US later this year

The Tenth Man plans to create 60 jobs by end of 2023, bringing total workforce to 100

Gloomy outlook for consumer confidence, says new RedC research

The quarterly Consumer Mood Monitor has found that Irish people are deeply concerned about rocketing prices in all sectors of industry

American football’s big day out might kick off the Irish game

The Shamrock Bowl, the sport’s biggest annual event on Irish soil, takes place next Sunday – and American Football Ireland is hoping it will spark a new love of the game here

Marketing agency hopes to prompt Google rethink on negative images of the Irish

Working with Epic, the Irish emigration museum, on perceptions of Irishness, the Public House was shocked by Google’s portrayal of the Irish as fighting, drinking and potato eating and wants to set the record straight

RTÉ in sponsorship drought as A-list radio and TV programmes up for grabs

Clare Byrne, Joe Duffy and Brendan O’Connor’s radio shows and the 2022 Fifa World Cup are among those still without deals

Indie List generates almost €2.6m for freelance workers

The new platform matches people skilled in marketing, communications or digital with companies looking for services often on short-term basis

Sports Sponsorship

Media: Sponsorship now about more than just the ‘spondulicks’ for sports stars

Top-tier athletes Kellie Harrington and Ellen Keane embody an increasing trend of sports stars demanding those they partner with should meet certain ethical and social standards

Recent deals indicate esports coming of age in Ireland

Munster Rugby has partnered with real-world F1 competitor Williams Racing and Currys, while Dublin-based Wylde has found a co-owner and ambassador in sprinting legend Usain Bolt