Opinion
Anton Savage: My new get-rich-quick scheme: your next unnecessary kitchen item
Customers will eagerly purchase any device that duplicates the functions of their oven, even if it occupies valuable counter space, and then boast about it – and this insanity can be monetised
Rory Sutherland, the vice chairman of advertising giant Ogilvy once distilled the art of selling a successful product to one of two things: either you find something the market wants and make it, or you make a thing and find a way to force the market to want it.
On the basis of the latter looking much easier, I’ve been trying to get rich quick by coming up with something I can make the market ...
