Food & Wine

Want to start your own food business? These entrepreneurs have some advice for you

Three of the current participants in the accelerator programme Food Works share their story

Aisling Tuck of Naked Bakes: ‘We lead our marketing with the fact that our products are delicious and indulgent; the vegan thing is an added benefit.’ Picture: Chris Bellew/Fennell Photography

Do you have an idea for an innovative new food or drink, something you think would be a sure-fire hit if only you could get it on to the shelves? Plenty of people think they know what the public really wants to eat or drink, but in reality ideas are easy – it’s the execution that’s the difficult part.

The role of accelerator programmes is to apply a critical eye to the ideas that food ...