Climate & Environment

New report finds greenwashing is ‘rampant’ in food sector

Meat and dairy companies, which are responsible for the largest share of food-related greenhouse gas emissions, were among the worst offenders

According to the study, many environmentally friendly-claims found on food labels and in advertising were exaggerated or unsubstantiated. Picture: Bloomberg

The European Commission is tomorrow expected to publish new measures designed to crack down on greenwashing in product labels and advertisements. Among other provisions, the Green Claims Directive could force companies to be more transparent about the climate impacts of their products.

But what does greenwashing look like, and how common is it? A report released this week by the Changing Markets Foundation, a Dutch environmental advocacy group, concluded that “greenwashing in the food sector ...