Doing The Business

A family affair: Simon Rudd on going back to his food roots

Twenty years after his family parted ways with the business that bore their name, Simon Rudd is back with the brand and ready for a new era

Simon Rudd: “Things have come full circle, and we are starting to tell the Rudd story again.”

From simple beginnings fifty years ago, when founders Prue and David Rudd decided to seek a better quality of life for their family, the Rudd’s brand has navigated, and survived, many twists and turns. Now for the first time in two decades a Rudd is back with the brand, and is helping to write a new chapter in the tale of this Irish food business.

“The Rudd’s brand started in 1984 but the story really ...