Legal ‘Red hot’: Temperature rises in legal dispute between influencer and brand agency as both sides seek costs Case has seen ‘outrageous’ allegations, including of criminality, the Circuit Court has heard
tourism Fáilte Ireland pays influencers like Roz Purcell and Greg O’Shea tens of thousands in post-pandemic pushState tourism agency has spent more than €240,000 since 2021 on media campaigns highlighting destinations around Ireland
Post Script PostScript: The unlikely landlords of Dublin’s only alcohol-free bar, Enoch Burke’s unhappy lookalikeThe Business Post takes a look at the scenes behind the stories
Legal Influencer launches legal proceedings over alleged breach of clothing trademarkCase concerns 4th ARQ, a leisure and sportswear brand founded by Rosie Connolly-Quinn and her husband Paul Quinn
The Big Picture Vincent Boland: The Adidas-Ye fiasco is a cautionary tale for brands signing starry mega-dealsAs Adidas is discovering to its cost after falling out with Kanye West, a badly judged corporate-celebrity relationship can be damaging to the bottom line as well as to reputation
Legal An exercise in failure: when a social media ‘wellness lifestyle’ venture soursAn online fitness class business partnership between influencer Niamh Cullen and Bold Communications turned sour amid allegations of ‘personal distress’ and legal letters detailing an intellectual property dispute
Marketing Advertising regulator testing AI to help deal with complaintsIrish watchdogs suggested the technology could be used to cut down on misleading advertising from influencers
Business New SOSU boss ready to build on influencer Jackson’s foundationsSuzanne Jackson felt she had taken the cosmetics firm as far as she could and new chief executive Caroline Dalton will drive its further growth and expansion
Partner content How We Flex: The Samsung Galaxy Z Flip3 changes how a new generation of creatives use their phones to flex in life and business
tourism Dermot O’Leary and Laura Whitmore among influencers employed by Tourism Ireland in €1.7m campaign State’s tourism agency has for years brought celebrities and journalists to Ireland for ‘familiarisation visits’ designed to win positive media coverage
Tech First influencer degree in Ireland to be offered next yearSouth East Technical University plans to offer four-year, honours degree in content creation and social media
Roz Purcell and Greg O’Shea among Fáilte Ireland influencers paid tens of thousandsState tourism agency has paid around €180,000 to influencers for social media campaigns selling different parts of Ireland
Ukrainian social media star switches from make-up posts to covering invasionIreland-based Stacia Mar, who has five million subscribers on YouTube and TikTok, was shocked to find that most of her Russian followers support the war
Pandemic influencer ads costing €200k ‘particularly effective’ Ads involving social media influencers aimed at educating young people about Covid-19 were viewed 18.8 million times
Emer McLysaght: Fading to grey in Instagram’s perfect world The influencer aesthetic is taking over our online lives, and it needs ditching now
Off Message: Flighty influencers have gone too far this timeCelebrities heading to far-flung sunny destinations while the rest of us are restricted to 5km is not a good look. So why do they do it?