Legal

‘Red hot’: Temperature rises in legal dispute between influencer and brand agency as both sides seek costs

Case has seen ‘outrageous’ allegations, including of criminality, the Circuit Court has heard

Niamh Cullen: Claims were made as part of a costs hearing in a “protracted and bitter” dispute between the influencer, who has 150,000 followers on Instagram, and Bold Communications, a Dublin-based agency

A legal dispute between an influencer and a brand agency has featured “red hot”, “outrageous” and “not normal” allegations, including of criminality, the Circuit Court has heard.

The claims were made as part of a costs hearing in a “protracted and bitter” dispute between Niamh Cullen, who has 150,000 followers on Instagram, and Bold Communications, a Dublin-based agency.

Cullen initiated legal proceedings in January 2022 over a dispute regarding The Monday Club, a brand launched ...