tourism

Fáilte Ireland pays influencers like Roz Purcell and Greg O’Shea tens of thousands in post-pandemic push

State tourism agency has spent more than €240,000 since 2021 on media campaigns highlighting destinations around Ireland

Promoting Bank of Ireland: Gavin Kelly, chief executive, Retail Ireland, Bank of Ireland, and Baz Ashmawy, radio and television personality

Roz Purcell, Greg O’Shea and Baz Ashmawy have been among the influencers paid a total just shy of a quarter of a million euro by Fáilte Ireland as part of the state tourism agency’s post-pandemic push.

New figures show Fáilte Ireland has invested tens of thousands in social and traditional media campaigns aimed at selling different parts of Ireland as tourist destinations.

Overall, the body has spent €241,000 since June 2021 on “domestic marketing influencer ...