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Guinness 0.0: Huge rise in sales cause Diageo to push for more taps

New St James’s Gate facility is brewing almost 90 million pints of non-alcoholic stout every year

Guinness 0.0: Diageo has invested heavily in marketing the non-alcoholic drink over the last year. Picture: Diageo

Sales of Guinness 0.0, the non-alcoholic alternative to the iconic black stout, have surged by nearly 50 per cent in the last year.

New figures provided to the Business Post show a 48.7 per cent increase in sales of the Diageo-owned drink between February 2023 and February 2024 in bars, restaurants and hotels.

Diageo, which is led in Ireland by Barry O’Sullivan, is now selling Guinness 0.0 in more than 1,400 venues around Ireland – ...