Scottish beer and bar brand BrewDog plans to grow to 300 locations

The firm said sales had surged across the business over the past year

  • July 17, 2023
BrewDog Las Vegas opened last year. Picture: BrewDog

BrewDog, the craft beer and bar business which has grown rapidly in recent years, plans to triple the size of its bars and hotels business to around 300 venues by 2030.

The firm said sales had surged across its bar business over the past year as a result of rapid expansion.

BrewDog, which launched its first bar site in Aberdeen in 2008, now has more than 100 venues in locations including Las Vegas, Berlin and Brisbane. It opened a bar on Grand Canal Dock in Dublin in December 2019.

The latest growth plan will see the business open new bars in Britain, India, Italy, the Netherlands, Australia, the USA and Thailand this year, with plans for sites in China and South Korea further down the line.

In Britain, BrewDog is set to target larger format venues similar to its flagship bar in London, Waterloo, as well as sites in travel locations as part of its partnership with SSP, which will include its first opening at Gatwick airport in December.

The group will also target new hotel openings in Britain as part of the plan. The news came as the firm revealed that revenues from BrewDog bars increased by £44 million, or 68 per cent, in 2022 compared to the previous year.

BrewDog said it expected bar revenues to increase by a further 25 per cent in 2023.

“Last year we opened our two most ambitious bars yet in Las Vegas and Waterloo, and in a tough economic climate both have vastly exceeded our expectations,” James Watt, the firm’s CEO, chief said.

“The success of our new landmark locations is testament to our strategy of investing in high-footfall locations and creating unique environments that redefine the bar experience.”