Doing The Business

Gut instinct: How King of Kefir’s new canned range has primed it for expansion

Gerry Scullion’s functional drinks business will grow further in 2023 on the back of an investment in canning

Gerry Scullion of King of Kefir: “We’ve proved that the product sells.” Picture: Fergal Phillips

When Gerry Scullion was made redundant from a chemical contractor in 2012, it proved to be the perfect opportunity to combine his professional knowledge with his love of brewing. Reluctant to take another job that would see him out on the road as much, he started to look at opportunities in the beverage industry.

“I’ve done a lot of brewing over the years, a very wide variety of drinks from country wines to elderflower champagnes,” ...