Media matters: Kinetic looks to brighten the world outdoors for the Christmas splurge
The agency’s campaign for Zalando is using street murals and bus shelter ads as research reveals the power of the local audience, as well as an expected increase in city centre footfall
Kinetic is looking to a “post-distancing” future with a two-phase out-of-home (OOH) campaign for Zalando, the German-headquartered online fashion and lifestyle retailer.
The first stage of the teaser and reveal campaign was launched in Dublin earlier this month with the unveiling of two large-scale murals by artists Rachelle O’Regan and Horhay Ruiz.
Situated on Baggot Street in the city centre and at the Bernard Shaw pub in Phibsboro, the original teaser...
Subscribe from just €1 for the first month!
With any subscription you will have access to
Unlimited multi-device access to our iPad, iPhone and Android Apps
Unlimited access to our eReader library
Exclusive daily insight and opinion seven days a week
Create alerts to never miss a subject that matters to you
Get access to exclusive offers for subscribers on gifts and experiences
Get content from Business Post, Business Post Magazines, Connected, Tatler and Food & Wine
Dingle student’s story of dancer’s pandemic experience wins journalism prize
Ciara Ní Ghéibheannaigh, from Pobalscoil Chorca Dhuibhne, was named student journalist of the year for her ’interesting and unusual story’ in the annual NewsBrands Ireland Press Pass competition
Marketing institute links up with Berkeley for ’unique’ leadership skills programme
The six-month course will combine ’consumer-centric marketing with data-driven business and agile leadership’, according to MII chief executive David Field
Willie O’Reilly: Could Covid meet its match this summer?
With the Euros just started and Wimbledon, the Open, the Olympics, the Lions and GAA coming down the tracks, the pandemic will have to fight for column inches
Willie O’Reilly: Osaka’s silence is a talking point in the media money game
The tennis star’s efforts to protect her mental health have once again exposed the symbiotic and not always savoury relationship between sport and the media