Media matters: Kinetic looks to brighten the world outdoors for the Christmas splurge

The agency’s campaign for Zalando is using street murals and bus shelter ads as research reveals the power of the local audience, as well as an expected increase in city centre footfall

29th November, 2020
Media matters: Kinetic looks to brighten the world outdoors for the Christmas splurge
Andrew Sinclair, managing director at Kinetic, and Aoife Hudson, deputy managing director, are looking forward to a pick-up in business post-lockdown. Picture: Fergal Phillips

Kinetic is looking to a “post-distancing” future with a two-phase out-of-home (OOH) campaign for Zalando, the German-headquartered online fashion and lifestyle retailer.

The first stage of the teaser and reveal campaign was launched in Dublin earlier this month with the unveiling of two large-scale murals by artists Rachelle O’Regan and Horhay Ruiz.

Situated on Baggot Street in the city centre and at the Bernard Shaw pub in Phibsboro, the original teaser...

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