Agency plans to rescue advertising from ‘drowning in a sea of sameness’
Truth, the research unit of creative agency The Tenth Man, will help advertisers reach target audiences more effectively
Last April, a few short months into the start of the pandemic, a video appeared on YouTube entitled Every Covid-19 commercial is exactly the same.
The video, which has been viewed more than 1.7 million times, cut together short clips of ads aired in the US in the early stages of the pandemic by global brands including Samsung, Kia, Apple and Budweiser.
Edited side by side, the clips revealed striking similarities in theme, messaging, tone and...
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New diploma course to give advertising industry professional stamp of approval
The Commercial Creative Communications course has been developed by TU Dublin and IAPI in line with changing trends in the field
Iconic Labs hits back at claims by major shareholder
The company managing Maximum Media and Lovin Media faces calls for an egm from OTT Holdings
Ad firms join forces to share network of 1,000 digital outdoor screens
Adtower and Wide Eye Outdoor will offer their out-of-home services together ahead of a planned merger later in 2021
RTÉ launches voluntary redundancy scheme to cut staff by 70
Broadcaster aims to reduce its costs by €60m within two years, under a delayed plan previously announced by director general Dee Forbes