Cost Of Living Cost of living crisis reducing brand loyalty - ServiceNowFour in five Irish consumers are less brand loyal now than they were two years ago
Pippa O’Connor Ormond invests in new Irish vodka brandIstil 38, a 38 per cent spirit, is sold in three flavours – classic, pink berries and vanilla – and is retailing at €38 a bottle
Dynamo moves to digital-first strategy to keep brands moving The agency, which has restructured its management team, says a company’s identity is no longer a static thing but must be responsive
Branding agency has plans for Mammoth growth in 2020The pandemic has accelerated the shift towards digital media for many companies, and Belfast-based Mammoth is ready to help them
Agency plans to rescue advertising from ‘drowning in a sea of sameness’Truth, the research unit of creative agency The Tenth Man, will help advertisers reach target audiences more effectively
How companies can take a stand on social issues without virtue signallingMany brands do campaigns around issues relating to equality and diversity, yet this risks coming across as performative if your company’s commitments and activities don’t back it up