Clever marketing strategy delivers for Four Star Pizza

A strong focus on targeted marketing and a loyalty programme drove the takeaway firm’s sales to a record high in 2020

29th March, 2021
Clever marketing strategy delivers for Four Star Pizza
Brian Clarke, director at Four Star Pizza: ‘When times are tricky, and people are anxious, I think some do gravitate more towards brands they know.’ Credit: Press Eye/Darren Kidd

Four Star Pizza, the Irish-owned delivery stalwart, is holding its own against the recent surge in lockdown-hit restaurants and cafés entering the food delivery business via apps like JustEat and Deliveroo.

Supported by well-honed marketing and a growing number of take-out and delivery outlets around the country, Four Star’s sales rose last year, up 6 per cent on 2019.

“In some ways, our market has never been more competitive,” Brian Clarke, director at...

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