Marketing: Irish distillers seeks to woo younger demographic with new campaign featuring Aisling BeaThe acclaimed actor has been chosen by to front a ‘consumer lifestyle’ campaign for Jameson
The importance of being earnest about your brand sustainabilityTone-deaf advertising and failure to live up to advertised promises on, say, the hot topics of climate change and sustainability can cost brands dearly
Laya puts its heart into a new €3.5m health campaignThe insurance company is seeking to attract new customers with an advertising campaign that emphasises preventative screening and digital health services
Visa puts cards on the table to support female entrepreneursThe payments behemoth has just launched its grant programme for women-owned small businesses, the She’s Next programme, in this country
Willie O’Reilly: Blockchain could be a blessing for online advertisers and consumers‘Programmatic’ advertising is not very advanced, which is why your phone is bombarded with ads in Spanish when on holiday, but help may be on the way
Small is beautiful in Deep River Rock’s new eco-aware campaignShane McQuaid, the company’s marketing manager, acknowledges the difficulty inherent in a bottled water company pushing a message of sustainability
Olympia Theatre’s next act – brought to you by 3A controversy has broken out over the mobile network’s eight-year sponsorship deal with the historic Dublin venue
Marketing matters: Olympian effort pays off for Tokyo sponsorsIn spite of huge challenges posed by the pandemic, and the $20 billion bill, research shows it was worth brands throwing their weight behind this year’s Olympic Games
Body Shop and Dove launch campaign to save ban on animal testingThe beauty brands have joined animal rights groups to roll out an artist-designed initiative to fight the possible return of the testing of cosmetic products on animals in the EU
New Toyota Ireland campaign to spotlight Ireland’s ParalympiansThe multi-channel campaign is part of a long-standing partnership between the Japanese carmaker and the Paralympics
From Coppers to Tinder: Apache campaign looks back at 25 yearsThe pizza chain is celebrating a quarter of a century in business with nostalgic ads that reflect on the many changes in Irish people’s social lives
B2B marketers hit by pandemic budget cuts, survey findsResearch by Squaredot has found most marketers do not feel they have enough resources, despite businesses relying more on marketing departments since Covid-19
Boys+Girls teams up with global creative agency networkThe Irish agency has joined By The Network, a group of independent creative agencies based in 27 countries which has Netflix and Carlsberg among its clients
It’s the thought that counts for &Open’s corporate giftsThe Irish gifting start-up has its roots in an incident which happened when founder Jonathan Legge and his wife hosted a Spanish family on Airbnb
Clever marketing strategy delivers for Four Star PizzaA strong focus on targeted marketing and a loyalty programme drove the takeaway firm’s sales to a record high in 2020