Willie O’Reilly: Blockchain could be a blessing for online advertisers and consumers

‘Programmatic’ advertising is not very advanced, which is why your phone is bombarded with ads in Spanish when on holiday, but help may be on the way

Marc Pritchard, chief brand officer at Procter and Gamble, has described the digital advertising supply chain as ‘murky at best, fraudulent at worst’

When writing a column such as this it’s important to engage the reader. The use of jargon or impenetrable prose will cause attention to drift elsewhere. Time, for all, is precious.

One effect of this is that certain media topics, difficult to write about because of their complexity, are a real challenge to cover. Even when they are important.

One such topic is programmatic ad buying and programmatic ad exchanges.

Programmatic advertising is the use ...