Media

‘Saying you won’t touch ChatGPT is like choosing not to use Word or spell check’ – Peter Heneghan on AI

Media and PR veteran Peter Heneghan says artificial intelligence is here to stay, whether we like it or not, and early adopters are going to reap the benefits

Peter Heneghan: throughout his career, his challenge has been in persuading people around him to buy into emerging digital technologies and innovate

Peter Heneghan has spent a long time convincing communications experts not to ignore the next big development in technology that will change how people consume information.

Having worked in the BBC, Channel 4, BuzzFeed and 10 Downing Street, the Dubliner has ridden a wave of digital disruption that has left established players floundering in news, PR and government.

Now he sees that artificial intelligence is going to change the communications industry in the same way ...