The Big Interview

Exclusive interview: Inside ‘Mr China’ Liam Casey’s audacious bid to revive Slendertone

The Cork man is taking on a brand whose muscle toning products were once hugely popular but it ended up in liquidation as trends changed. Now he’s back with a plan to target fitness freaks not ‘beer-drinking couch potatoes’

Liam Casey: ‘A lot of companies in the wearables space are valued at in excess of $1 billion or $2 billion and there is no reason Slendertone couldn’t be worth a similar sum.’ Picture: Jana Kay

The Cork man affectionately known as ‘Mr China’ is used to taking on big projects that others might find insurmountable, but can Liam Casey really revive Slendertone’s fortunes and turn it into a billion-dollar heavyweight?

That is certainly the aspiration. Chatting with the Business Post late on a Friday afternoon via Zoom, Casey is in fine form as he outlines his plans for a brand whose muscle toning products were once hugely popular, but which ...