The Big Interview Exclusive interview: Inside ‘Mr China’ Liam Casey’s audacious bid to revive SlendertoneThe Cork man is taking on a brand whose muscle toning products were once hugely popular but it ended up in liquidation as trends changed. Now he’s back with a plan to target fitness freaks not ‘beer-drinking couch potatoes’
Connected Newsletter Connected newsletter: Web Summit’s new CEO breezes in as ‘Mr China’ looks to revive SlendertoneConnected at the Business Post is your source for the news that matters in technology and innovation, all told from an Irish perspective
Technology Tech investor Liam Casey aims to make Slendertone a billion-dollar heavyweightLiam Casey, aka ‘Mr China’, acquired the fitness device firm’s assets out of liquidation last month