Technology

ChatGPT-forced pivot pays off for Dublin video content company

Marker Video is already working with brands including Unilever and Estée Lauder

Greta Dunne: Marker Video was originally established with the aim of doing for the written word what Shutterstock did for photography. Picture: Fergal Phillips

A Dublin-based start-up which was forced to pivot due to the advent of ChatGPT has just raised financing from a number of senior tech executives.

Founded by Greta Dunne, Marker Video was originally established with the aim of doing for the written word what Shutterstock did for photography, supplying well-written articles via subscription in much the same way as companies provide stock pictures.

However, with the launch of ChatGPT in November 2022 and its rapid ...