Commercial Property

Ask the recruitment doctor: Are advances in AI a friend or foe of the property industry?

Property recruitment specialist Avril Clare offers advice to a reader who asks whether those in the real estate industry should be wary of information technology advances, particularly in relation to artificial intelligence

While advances in information technology such as AI should be embraced, it should never be used to replace the human decision-making process

Question

I am working within the property sector and studying for my PSRA licence. I am aware of the increasing use of IT systems within the sector and am wondering how I might position myself so that my job is not affected. Is there a way I can use IT advancements to help in this process and help me brand myself?

Answer

Advances in information technology have revolutionised various industries, and the property sector is ...