This Working Life

This Working Life: Why getting the right mix of personal and automated service is key to customer experience

Engaging and personalised interactions with customers are highly effective at building brand loyalty and a positive perception, new research has found

Social media is a critical space to positively influence buying decisions across all generations. Picture: Getty

With the accelerated rise of online shopping and an increase in time spent on social media, businesses across all industries must think digital when it comes to designing their overall approach to the customer experience.

Consumers want to see products and content that’s relevant and attractive to them, and social media is a critical space to positively influence buying decisions across all generations. The key for brands is to optimise engagement and reach the right ...