This Working Life: Online business is about more than just a way to sell something

There are many ways a company can increase its online offering that go beyond simple selling, and every business should be looking at how they can do that

People like to deal with businesses online first and foremost and they want more than just a website. Picture: Getty

Online shopping has accelerated during the pandemic to the point where the future of some bricks-and-mortar stores looks a little dim.

After all, it’s an easier way to shop, probably cheaper and faster as well as a bit of fun. You get what you want and sometimes you get it on the same day.

Businesses have been aware of the need to embrace “digitalisation” for years now and the pandemic merely speeded up this process. ...