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Too Good To Go: Free app for unsold food gets boost from cost of living crisis

App that helps reduce food waste has seen demand increase from both retailers and consumers

Sophie Trueman, country director of Too Good To Go UK and Ireland: ‘It is a great way for stores to recover some cost ... and it’s a win for the planet.’ Picture: Fergal Phillips

The cost of living crisis is increasing the popularity of food app Too Good To Go, according to the company’s country director for UK and Ireland Sophie Trueman.

Too Good To Go is a free app that lets customers buy unsold food from retailers and restaurants, helping reduce waste. Through the app, consumers can set their geolocation and see all the businesses near them that might have ‘surprise bags’ available to sell. A person can ...