Interview
‘People really care about beauty products’: James Dyson and the business of hair care
Since entering the hair appliance market in 2016, the billionaire inventor has seen demand for the products grow sharply
On my way to meet James Dyson, I have a little bit of time to pass in the flagship Dyson store in Paris. I stroll through it, pausing at a blow-dry station and taking in the surroundings.
Low tables are scattered throughout the space, each artfully adorned with Dyson products, while others hang on the wall like pieces of sculpture. Intrigued by this design choice, I ask the billionaire British engineer – who made his ...