Circulate and Gill on the same page with publicity strategy
Digital marketing agency Circulate has helped sixth-generation publisher Gill to take a fresh approach to promoting its titles in the run-up to Christmas
It’s a sixth-generation book publisher with an Irish heritage dating back to the 1800s. But this year, Gill began a new chapter, moving promotional activity for non-fiction releases online with help from a digital marketing house with a background in electronic music.
With in-store book launches, speaking events and meet-and-greets on hold for much of the year, Gill Books, the publisher’s non-fiction division, has turned to the digital realm to help publicise new releases.
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