Wylie operator: Sage tycoon on money, horses and how we can live longer

Wylie operator: Sage tycoon on money, horses and how we can live longer
Graham Wylie, founder of The Sage Group: ‘Not marketing is like winking at a girl in the dark’

Businessman rolls out new fitness venture he hopes will add five years to people’s lives

Graham Wylie understands the power and importance of marketing. Like all the best marketing lines, his favourite expression on the subject is thoroughly memorable and self-explanatory.

“Not doing marketing is like winking at a girl in the dark. You know what you are doing, but nobody else does.”

The expression, he says, was a business mantra of the late David Goldman, his co-founder of The Sage Group, the enterprise accounts software business which is listed...

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