Will Amazon ever offer free video streaming?

Amazon has clear advantages it can bring to bear should it decide to make a concerted push into providing a free version of Amazon Prime

‘If you’re good at something, never do it for free.” While one hesitates to quote the clown prince of crime with approval, Heath Ledger’s Joker did make a compelling - if slightly unhinged - argument in Christopher Nolan’s The Dark Knight.

It was reported last week by AdAge that Amazon is considering a free, advertising-supported version of its streaming video service Amazon Prime. Amazon was out quickly to deny the story, a spokesperson ...