Motoring
Suzuki focuses on old-school value with latest-generation Swift
The company is hoping a value-orientated approach will see the new Swift become more popular than ever
The small car market is changing, and it’s changing fast. Big players such as Ford have pulled out of the sector, and some of those that remain are keen to introduce electric models.
This is why Suzuki sees an opportunity to nab customers from those exiting the market by building a small, petrol-powered hatchback that’s efficient, reliable and good value. Something very like the new Swift, then, which builds on the foundations laid by its ...