Sport still in pole position for sponsorship spending
Recent research points to increased consolidation by sponsors in the Irish market, writes Kelli O’Keeffe
Once again, sponsorship proved its immense attraction in 2017 as the industry continued to grow steadily, with the global spend tipping $62.8 billion: its highest to date. It is estimated that 70 per cent of this spend goes to sports sponsorship, followed in a very distant second place by entertainment at around 10 per cent.
The total spend on sponsorship in Europe last year was valued at $16.7 billion, up from $16 billion in 2016, and second only to...
Subscribe from just 1€
Choose the subscription that is right for you
For the first month
€19.99 Monthly ThereafterSubscribe today
For the first year
€199.99 annually thereafterSubscribe today
For the first 90 days
€55.00 quarterly ThereafterSubscribe today
These offers are not available for current subscribers. Offers and pricing are subject to change without notice.
Terms & Conditions Apply