Sport still in pole position for sponsorship spending

Sport still in pole position for sponsorship spending

Recent research points to increased consolidation by sponsors in the Irish market, writes Kelli O’Keeffe

Once again, sponsorship proved its immense attraction in 2017 as the industry continued to grow steadily, with the global spend tipping $62.8 billion: its highest to date. It is estimated that 70 per cent of this spend goes to sports sponsorship, followed in a very distant second place by entertainment at around 10 per cent.

The total spend on sponsorship in Europe last year was valued at $16.7 billion, up from $16 billion in 2016, and second only to...

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