Sport still in pole position for sponsorship spending

Sport still in pole position for sponsorship spending
Vodafone ran the Team of Us campaign as sponsor of the Ireland rugby team Pic: Inpho

Recent research points to increased consolidation by sponsors in the Irish market, writes Kelli O’Keeffe

Once again, sponsorship proved its immense attraction in 2017 as the industry continued to grow steadily, with the global spend tipping $62.8 billion: its highest to date. It is estimated that 70 per cent of this spend goes to sports sponsorship, followed in a very distant second place by entertainment at around 10 per cent.

Please Subscribe or Log in to continue reading

Subscribe Login

Independent journalism every day

With digital access you can read The Business Post whenever, wherever, and however you want.

  • Unlimited access to all sections of The Business Post on desktop, tablet and mobile.
  • Breaking news, comment and analysis from the best Business Post writers seven days a week.
  • Live blogs of major news events.
  • Videos and podcasts from some of the industry's most respected journalists such as Michael Brennan, Susan Mitchell and Ian Guider.
  • Access to The Business Post's extensive archive​.

Related Articles

More from The Business Post