Sport still in pole position for sponsorship spendingRecent research points to increased consolidation by sponsors in the Irish market, writes Kelli O’Keeffe
Euro 2016 the cream of a bumper sponsorship cropIreland’s trip to France will seal an amazing year not only for Irish sport, but for the sponsorship of it
Branding on the ball at the RWCThe multi-million euro branding battle off the pitch will be as intense as the rugby