Not even Tiger Woods could make golf profitable for Nike

Not even Tiger Woods could make golf profitable for Nike
Tiger Woods was the face of Nike in the golfing world for many years Pic: Getty

Nike exited the category a year ago amid Woods’s fading star power and the sport’s declining popularity

Phil Knight, co-founder of Nike, was so enamored with a young Tiger Woods that the company began recruiting him three years before signing him to an endorsement deal at 20.

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