Meaty rebrand sets Kepak up for further growth

Meaty rebrand sets Kepak up for further growth
Bláthnaid Ni Fhátharta, marketing director, Kepak Foodservice Picture: Fergal Phillips

Rebrand will see a new visual identity and company purpose, which is “meat at our heart, innovation our driver, nutrition our future”

Meat processing company Kepak is hoping a recent rebrand will bring home the bacon. Set up in 1966, the company now operates across 30 markets and has a turnover of €950 million.

While Kepak is the corporate brand, its consumer-facing brands include Big Al’s, Rustlers, Kepak Gold, John Stone, Celtic Beef, McCarren, Feasters, Stript Snacks and Watergrasshill.

“Kepak has undergone a period of rapid expansion in our home and international markets, but our corporate identity hadn’t evolved...

Subscribe from just 1€

Exclusive offers

Choose the subscription that is right for you

Monthly Subscription

€1

For the first month

€19.99 Monthly Thereafter

Subscribe today

Cancel anytime

Annual Subscription

€200€149

For the first year

€199.99 annually thereafter

Subscribe today

Cancel anytime

Quarterly Subscription

€55€42

For the first 90 days

€55.00 quarterly Thereafter

Subscribe today

Cancel anytime

These offers are not available for current subscribers. Offers and pricing are subject to change without notice.

Terms & Conditions Apply

Please Subscribe or Log in to continue

Subscribe Login

Related Articles

More from The Business Post