Meaty rebrand sets Kepak up for further growth

Meaty rebrand sets Kepak up for further growth
Bláthnaid Ni Fhátharta, marketing director, Kepak Foodservice Picture: Fergal Phillips

Rebrand will see a new visual identity and company purpose, which is “meat at our heart, innovation our driver, nutrition our future”

Meat processing company Kepak is hoping a recent rebrand will bring home the bacon. Set up in 1966, the company now operates across 30 markets and has a turnover of €950 million.

While Kepak is the corporate brand, its consumer-facing brands include Big Al’s, Rustlers, Kepak Gold, John Stone, Celtic Beef, McCarren, Feasters, Stript Snacks and Watergrasshill.

“Kepak has undergone a period of rapid expansion in our home and international markets, but our corporate identity hadn’t evolved...

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