Dublin-based creative agency Boys + Girls has invested in communications tool The Bot Platform. The platform allows agencies and businesses to build bots, which are automated communications, on Messenger and Workplace by Facebook. Companies including BBC, Sony Music, Red Bull, Samsung, and Johnson & Johnson use The Bot Platform to communicate with large audiences. Patrick Meade, partner and managing director of Boys + Girls, said it was virtually impossible for a successful creative and marketing programme not to feature bots as an essential component.
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