Influencers, target markets and new SUVs driving Seat’s sales

Influencers, target markets and new SUVs driving Seat’s sales
Neil Dalton, head of marketing and product, Seat Ireland Picture: Fergal Phillips

Targeting specific groups as likely buyers for each of its models has paid off in an 12 per cent rise in sales

A transformation of its marketing strategy in recent years has helped Seat Ireland to grow sales in a declining new car market. The company delivered a total of 3,700 cars in 2018, which marked a new car sales increase of 12 per cent on 2017 figures on 3,300.

The cars, which come from the same production line as Audi, VW and Skoda, now make up 3 per cent of total market share in Ireland. The brand has seen a “huge...

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